WoW-Crack is Back!
Posted in News & Events on December 14th, 2009 by Yamantaka – 1 CommentI hate to say this, especially in the forum of a blog devoted to responsible gaming, but World of Warcraft is addictive again. Fall of the Litch King (aka Patch 3.3), which was released last Tuesday, has restored WoW to its former habit-forming glory.
I’m not saying that Wrath of the Litch King wasn’t fun. The world’s most popular MMORPG is the best of it’s breed, perhaps the best computer gaming experience yet invented. But WoW was getting a bit tired. The challenges were either too quick and easy or too time-consuming and difficult.
I’m sure many parents noticed this phenomenon: Slowly over the last few months kids have been drifting away from leveling their warriors and farming honor in Wintergrasp to other pursuits: Reading manga like Bleach, watching anime like Naruto, and playing FPS games like Call of Duty: Modern Warfare 2.
The changes in Patch 3.3 have brought WoW out of the doldrums. Suddenly gamers are staying up all night to play marathon sessions. Homework and housework is suffering. Family Guy and South Park viewership numbers are falling.
The root cause of all this obsessive-compulsive fun is the new Dungeon Finder. In previous versions of WoW it could take hours to find a group of players interested in the same instance. Players became stuck—not geared enough to raid and not raiding enough to get gear. The new Dungeon Finder assembles a team on behalf of the players. No negotiating roles or looting rules or gear checks. Just click and within minutes your character is off fighting Soulguard Bonecasters in the Forge of Souls or any of the other 16 level 80 instances that WotLK offers.
Some smart engineer or social anthropologist must have figured out that the players’ fear of taking risks, even virtual risks, were creating antisocial behaviors. Many players, especially casual players, were playing alone and locked out of WoW’s mostly group-oriented content. The new Dungeon Finder includes incentives and buffs that encourage random groupings. At the current gear levels and player content experience these PUGs (Pick Up Groups) that were once avoided are now a pleasure to do.
More than ever WoW is a virtual amusement park were the audience is the biggest attraction.

